II. How We Use Cookies and Other Tracking Technology to Collect Information
We may collect information you provide to us and information about how you access and use the Services when you visit our sites, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “tracking technologies”) and we may use third-party partners or technologies to collect this information. Such information may include, but is not limited to
- Information about the computer, tablet, smartphone or other device you use, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account (including, for example, a persistent device identifier or an Ad ID), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
- Information about the way you access and use our Services, for example, the site from which you came and the site to which you are going when you leave our services, whether you open emails or click the links contained in emails, and other browsing behavior and actions you take on the Sites.
- Information about how you use the Services, such as the pages you visit, the links you click, and other similar actions. We may also use third-party tools to collect information you provide to us or information about how you use the Services and may record your mouse movements, scrolling, clicks and keystroke activity on the Services and other browsing.
- Information about your location, such as general geographic location that we or our third-party providers may derive from your IP address.
- Analytics information. We may collect analytics data or use third-party analytics tools to help us measure traffic and allow us to improve your customer experience.
All of the information collected automatically through these tools allows us to improve your user experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Sites and Services, and to improve the effectiveness of our Services, offers, advertising, communications and customer service. We may also use this information the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) identify you across multiple devices; (c) provide and monitor the effectiveness of our services; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our services.
What is a cookie and what types of cookies do we use?
A cookie is a small piece of data, stored in text files that are stored on your browser or other device when websites are loaded in the browser. Cookies are used to "remember" you and your preferences when you visit our website either for a single visit (through a "session cookie") or for multiple repeat visits (called a "persistent cookie"). A session cookie is deleted when you close your browser or after a short time. A persistent cookie is kept for a set period of time after which it expires and is deleted.
We use session cookies and persistent cookies on our website to ensure consistent and efficient experiences for users of our website. Cookies also perform functions like allowing users to remain logged into the website, if applicable.
We use the following types of cookies for the following purposes:
- Necessary: These cookies are essential in order to enable you to use our website and its features. The information collected by these cookies relate to the operation of our website, for example, language detection, website scripting language and security tokens to maintain secure areas of our website.
- Performance and Analytics: These cookies collect anonymous information about how you use our website, for example which pages you visit most often, whether you receive any error messages, and how you arrived at our website. They are also used to track details like the number of unique visitors and pageviews to improve user experience. Information collected by these cookies is used only to improve your use of our website and never to identify you. These cookies are sometimes placed by trusted third-party providers, such as Google Analytics.
- Functionality: These cookies remember choices you make, for example the country you visit our website from and any changes you have made to text size or other parts of web pages that you can customize, in order to improve your experience of our website and to make your visits more tailored and enjoyable. The information these cookies collect may be anonymized and cannot be used to track your browsing activity on other websites.
- Third-Party / Embedded Content: These cookies enhance the experience of website users. These cookies allow you to share what you've been doing on our website with social media organizations such as Facebook and Twitter. We have no control over the information collected by these cookies.
Our website only automatically uses Necessary cookies to enable you to use our website and its features and ensure the functionality of our website.
Upon your consent, the website uses Performance and Analytics, Functionality and Third-Party or Embedded Content cookies for the purposes of providing relevant content, analyzing our traffic, and providing a variety of features to you. You may withdraw your consent to the use of certain cookies (other than Necessary cookies) any time.
How do I disable cookies?
Some internet browsers are automatically set up to accept cookies. If you want to change your cookie preferences or refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies.
Please note you may not be able to take advantage of all the features of our website if you delete or disable certain cookies, such as the Performance cookies.
What analytics tools do we use?
- Google Analytics: We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies to analyze how you use our website. The information generated by the cookie about your use of the website is generally transmitted to and stored on a Google server in the USA.
We only use Google Analytics with activated IP anonymization. This means that your IP address will be shortened in member states of the European Union or the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website in order to provide us with reports on the activities of users on our website and to provide other services related to the use of the website and internet usage. Furthermore, Google will transfer this information to third parties if required by law or if third parties process this data on behalf of Google. The IP address provided by your browser will not be merged with Google's other data.
You may object to Google Analytics collecting the data with effect for the future by installing a deactivation add-on (https://tools.google.com/dlpage/gaoptout?hl=en) for your browser. Besides the possibility to install the deactivation add-on, there is another alternative to prevent Google Analytics from collecting the data. Please click on this link to deactivate Google Analytics. You thereby install a so-called opt-out cookie that prevents the tracking of data on our website. The function remains until the opt-out cookie is deleted. If the opt-out cookie has been deleted, it is sufficient to click on the link again.
- HubSpot: We use HubSpot, a client relationship management (CRM) and marketing automation platform provided by HubSpot GmbH, Am Postbahnhof 17, 10243 Berlin, Germany ("HubSpot"). HubSpot provides us with tools for client relationship management (CRM), marketing automation, social media marketing, content management, web analytics, customer service and search engine optimization, among others. Information is generally stored on a HubSpot server in Ireland or another EU country but may eventually also be transmitted to and stored on a HubSpot server in the USA. If you use our Services, you consent to such transfer to the USA, if any.
To the extent that the GDPR applies, there is an adequacy decision on the EU-US Data Privacy Framework of the EU Commission ("DPF"). HubSpot in the USA is certified under the DPF, so that your personal data can be transferred from the EU/EEA to the USA without additional safeguards.
- Hotjar: We use Hotjar, a web analytics service provided by Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta ("Hotjar"), to better understand the needs of the website visitors and for optimization, marketing purposes and the interest-based design of the website.
Information about how you use the website is generally transmitted to and stored on a Hotjar server in the EU, but may also be transmitted to and stored on a Hotjar server outside the EU, in which case Hotjar declares that it endeavors to put in place additional safeguards to protect personal data.
With Hotjar, your activities and movements on the website may be tracked. Technical details about the device and browser you are using, the country from which you are accessing the website, and your preferred language may be collected.
Hotjar stores this information in a pseudonymized user profile. The information is neither used by Hotjar nor by us to identify individual users nor is it combined with other data about individual users. Areas of the website that display personal data about you or third parties are usually hidden and therefore not traceable by Hotjar or us at any time.
If you do not want Hotjar to collect your data, you can prevent this by installing the "Do Not Track" header provided by Hotjar (https://www.hotjar.com/policies/do-not-track/).
- Web Beacons: We, or our third-party partners, may employ a software technology called web beacons (also known as web bugs, clear gifs or pixels) which helps us understand what content is effective, for example by counting the number of users who have visited these pages, and to understand usage patterns. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to let us know when content is viewed. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded on web pages, ads, and e-mail. We, or our third-party partners, may tie the information gathered by web beacons to the other information we collect about you.